Written by, Clare Diedrich
Recruiting strategies change constantly. As a business, it’s imperative to keep up with the talent market or you will be left with no talent at all. According to Talentlyft research, the current job market is 90% candidate driven. That means you don’t pick talent anymore, talent picks you! Below, I have broken down the top 3 trends to help improve your company’s recruitment strategy.
Recruitment Marketingis the idea of using marketing tactics when discussing your positions with candidates. Potential candidates have to be attracted to what you are explaining to them. This includes understanding the job duties and responsibilities and why the position is open.
The picture below explains the difference between Recruitment Marketing and Recruiting.
With inbound recruiting the goalis clear, you need to attract candidates by putting up flyers, having job fairs, referrals, and posting on various social media platforms, such as Facebook and LinkedIn.
Importance of Employer Branding- Research by LinkedIn has stated that more than 75% of job seekers research a company’s reputation and employer brand before applying. It’s no secret that companies with a less than favorable reputation will struggle to attract and retain talent. Building your brand and encouraging people to like, apply, and share are critical steps for improving your company’s reputation!