Written by, Alison Hanks
Ever find yourself unexpectedly face-to-face with a potential business contact or client? In the moment you freeze, mumble something about the crummy weather you’ve been having, and then (as they walk away) proceed to kick yourself for missing an excellent opportunity to connect. If you would have had an “elevator pitch” prepped and ready to go, you could have saved yourself the disappointment… and saved them from having to listed to you ramble on about the rain.
What exactly is an elevator pitch? According to the Content Team at Mindtools.com, “An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does.” This 20-30 second info blast can also be used to spark interest in a cause you support, upcoming opportunities, new ideas, or even yourself!
While having a scripted soliloquy might sound like a guaranteed outcome of insincerity and boredom, the art of the elevator pitch comes from strategically crafting and delivering this attention-grabbing blurb.
So, how do you go about constructing the little pitch?
Step 1: Identify your goal. What do you want the other person to walk away knowing or wondering? Is it a new initiative you’re taking, a new opportunity at your company, or a spark of interest in continuing a conversation that could lead to a promising opportunity for you?
Step 2: Figure out the best, most strategic way to tell the other person what it is that you do! Make it interesting, add a stat or two, be enticing!
As a less-than-memorable option, you could simply say, “IMPACT Management Services is a staffing company that fills positions for light industrial manufacturing and professional placements.” A bit snooze-worthy, right?
Instead, try something like this, “IMPACT uses a recruit to exclude approach to deliver the best talent to companies with current openings. By working with us to identify top talent, these companies decrease turnover costs, increase morale, and develop themselves as desirable, best in class employers!”
Step 3: Your elevator pitch should also highlight your USP or Unique Selling Proposition. What makes you stand out and why are you the best option available? When connecting with new sales leads, Melissa Telecky, Business Development Executive at IMPACT, uses the following to highlight IMPACT’s USP:
“IMPACT Management Services is a premier staffing provider. We take a consultative and data-driven approach with the employers we partner with. We are not like most staffing providers, as we invest the time upfront to fully understand your vision for talent, current working environment, culture, training, hiring processes, among other considerable variables. By being hands on with the employers we partner with we can present and implement strategies in real-time that will ultimately strengthen an employer’s talent, retention and employee engagement. If this is an approach you are looking for then I would love the opportunity to sit down with you to learn more about your facility and assess how we can best be of help!”
Step 4: As we all know, everyone loves to talk about themselves! Ask a question to engage and further connect the person you’re chatting with. For example, “What challenges does your company experience throughout the hiring process?” Their answer gives you an opportunity to connect on the spot and leaves them wanting more! Swap business cards, follow up promptly, and you’ll be good to go!
Practice your pitch with a timer (shoot for 30 seconds!) and some awareness of your tone, body positioning, and movements to make sure it feels and sounds genuine and engaging. The more you say it, the more comfortable you’ll be delivering it and the more successful you’ll be!
Get your elevator pitch down, and your career will be going up!
Mindtools Content Team. Crafting and Elevator Pitch: Introducing your Company Quickly and Compellingly. https://www.mindtools.com/pages/article/elevator-pitch.htm